NADIA SIDDIQUI
Making Dubai a more Eventful City
Nadia Siddiqui previously served as a PR Manager at a leading events organisation, till she decided to launch her company, Box Office Events in 2014, which has now become a leading PR, events and celebrity management business in the UAE.
Across seven years, she has successfully managed promotional activities of over 55 Bollywood movies, several high profile Bollywood, European and American concerts and PR launches.
GLOSS had a quick chat with the female powerhouse about the industry and how she tackles the exhausting line of work that event management is.
How did you manage to grow Box Office within a few years?
We worked hard to grow our company and branded it with the right kind of events. Our vision was very clear, and we knew where we want to be seen. Several goals were set, a lot of dedication was given, which was followed by our passion, hard work and persistence. We believe these traits are keys to success in general including ours. We are also fortunate with the kind of work that came along.
Events management is an exhausting field of work. How do you balance your professional and personal life?
Event management is definitely an arduous and time-consuming work. We are working round the clock, and sometimes have to compromise on our social and family life. Having said that, there is still no other industry as fun and full of life. You meet great people, network and enjoy some very good moments.
What kind of events do you enjoy working on the most?
I love commercial events like concerts and movie promotions. They are very challenging and interesting. I love music and films, so I really enjoy working on these projects.
Your favorite experience so far?
I cannot recall which is my favourite event or experience as most of the them have been entertaining. Working hard on each event, giving your best shot, and seeing the result is always extremely overwhelming.
Any advice or tips you would like to give to someone who may want to start an events company or join one?
I simply advise or request that join only if you have the genuine drive and passion for events. It takes a lot of patience and discipline to do events; it’s not always as glamorous as it looks. So, if you want to start up or join a company, either way, have an attitude that is free from stress and learn to bear with the fact that your personal life will perhaps be disturbed. You must carry all the responsibility on your shoulder, so be prepared for that.
